RAY-uh REED

People ignore design that ignores people.
– Frank Chimero
Design is not just what it looks like and feels like. Design is how it works.
– Steve Jobs
Usability is about people and how they understand and use things, not about technology.
– Steve Krug
I’m a product and visual designer with a somewhat unconventional path, but a very clear throughline. I’ve always been oriented toward design.
My background is in translation and linguistics, where I was trained to think deeply about meaning, structure, and how people interpret information. That foundation still shapes how I work today. I care a lot about clarity, both visually and conceptually, and how ideas actually land.
After graduate school, I made a deliberate pivot into design through CalArts and self-study, followed by roles at H&R Block and Ethos, and now consulting on enterprise work including Apple and Bank of America. Across these environments, I’ve worked as both a systems thinker and a visual designer, building experiences that hold up across products, platforms, and contexts.
More recently, my work has focused on presentation design and visual storytelling. I enjoy taking complex or abstract ideas and giving them structure, hierarchy, and a clear point of view. It’s where my background in language and my eye for design come together most naturally.
I didn’t come up through a traditional design path, but I’ve moved with intention, developing both the craft and judgment needed to contribute at a high level. I’m a generalist by nature, with strengths across product, visual design, and brand, but at the core, I care about precision, taste, and how things function experientially.
More simply, I like when things make sense.
I was drawn to design early on. I was writing about wanting to be a “desiner” when I was six, and in a lot of ways, I’ve just been finding my way back to that instinct ever since.RR—’26
Formal cover letter and resume available upon request.
