RAY-uh REED







People ignore design that ignores people.

– Frank Chimero




Design is not just what it looks like and feels like. Design is how it works. 

Steve Jobs




Usability is about people and how they understand and use things, not about technology.

Steve Krug


                                   
I’m a product and visual designer with a somewhat unconventional path, but a very clear throughline. I’ve always been oriented toward design.

My background is in translation and linguistics, where I was trained to think deeply about meaning, structure, and how people interpret information. That foundation still shapes how I work today. I care a lot about clarity, both visually and conceptually, and how ideas actually land.

After graduate school, I made a deliberate pivot into design through CalArts and self-study, followed by roles at H&R Block and Ethos, and now consulting on enterprise work including Apple and Bank of America. Across these environments, I’ve worked as both a systems thinker and a visual designer, building experiences that hold up across products, platforms, and contexts.

More recently, my work has focused on presentation design and visual storytelling. I enjoy taking complex or abstract ideas and giving them structure, hierarchy, and a clear point of view. It’s where my background in language and my eye for design come together most naturally.

I didn’t come up through a traditional design path, but I’ve moved with intention, developing both the craft and judgment needed to contribute at a high level. I’m a generalist by nature, with strengths across product, visual design, and brand, but at the core, I care about precision, taste, and how things function experientially.

More simply, I like when things make sense.

I was drawn to design early on. I was writing about wanting to be a “desiner” when I was six, and in a lot of ways, I’ve just been finding my way back to that instinct ever since.

RR—’26
Formal cover letter and resume available upon request.