Project (2)
~ Creative Direction, Good Soleil

Role

I created Good Soleil from the ground up, formulating the teas, building the brand, and eventually selling the business. I owned the creative direction across all touchpoints, from packaging and logo development to photography and visual identity, guiding our graphic designer to ensure every element expressed the brand’s essence with clarity and intention.
Collaborators: Amber Koski, Visually Amber