RAY-uh REED




In the daytime, I'm all about pixels and crafting intuitive experiences for users. When the sun sets, you'll find me in the world of herbal teas 👩🏽‍🌾, sharing the good vibes over at @goodsoleil.


People ignore design that ignores people.

– Frank Chimero




Design is not just what it looks like and feels like. Design is how it works. 

Steve Jobs




Usability is about people and how they understand and use things, not about technology.

Steve Krug


                                   
My exposure to product design at the University of Illinois marked a turning point. The sketches and mockups of digital and tangible products hanging in the halls outside classrooms piqued my curiosity. Researching this unknown field, I discovered the parallels between translation and UX design—both involving identifying target audiences, conducting research, and refining the work to perfection.

Acquiring the skills and tools for a creative career has been one of my greatest accomplishments. Over the past four years, I've had the privilege of working alongside talented designers, creative teams, and successful organizations. Switching careers to become a designer has been the best decision of my adult years, bringing a depth of fulfillment and joy that is unparalleled.

I cherish the opportunity to use logic, data, and imagination to craft products that connect us all. Much like the UX design process, my journey mirrors the constant refining of a design until it reaches perfection. I resonate with Michelangelo's words, "I saw the angel in the marble and carved until I set him free." My personal evolution has been a continuous process of carving away the excess to reveal my true passions.

As I reflect on these transformative years, I find immense satisfaction in being a designer. Collaborating with talented teams and contributing to successful, sometimes well-known, organizations has not only affirmed my decision but has also deepened my love for this career.

In the words of George Eliot, "It's never too late to be what you might have been," and I've found my authentic inclination as a designer.


RR—’24
Formal cover letter and resume available upon request.