ObjectiveSleep.EZ is the newest, revolutionary sleep app on the market. Offering users in-depth statistics about their sleep cycle and sleep habits, Sleep.EZ is proving hugely popular with the Millennial generation and up to ages 45+. Their users are predominantly women, although it's a 70%-30% split. The app is used primarily in North America and Britain.
ProblemThe client is looking to broaden their reach further and grow the app across the whole of Europe, North Africa and Asia. To do this, they feel they need a much simpler user interface which can be easily understood regardless of your native language.
There is a lot of competition in this space, and many major devices already offer their own version of the sleep cycle app. My design decisions allowed Sleep.EZ to stand out with its unique localization features. Users are able to change their language, region and time zone within the app. These functions are especially useful for frequent travelers and users who speak multiple languages. I also wanted to ensure that the design could be apprehensive without text. Each main interface contains pictorial elements which alludes to its corresponding function.